TRAILBLAZER BRAND CHAMPION AWARDS
Awarded to members of the brand team who make significant contributions, including (but not limited to) brand or marketing managers or directors.
I. JUDGING CRITERIA:
Candidates for brand champion will be judged on innovation, leadership, ability to communicate, and analytical and organizational skills.
II. APLICATION STATEMENT
Please display the following information at the top of the application statement:
AWARD CATEGORY: Brand Champion
DISEASE CLASS: for example, Cardiology or Women’s Health
NOMINEE: Name of brand or marketing manager
LIST OF SUPPLEMENTARY MATERIALS AND MEANS OF TRANSMISSION:
List of all supplementary materials, electronic and non-electronic, to assist the judges in identifying the relevant materials. This is important since without this information on the application the judge has no easy way knowing that there are supplementary materials.
III. INCLUDE THE FOLLOWING INFORMATION IN THE STATEMENT:
- Present an overview of the marketing programs the nominee was involved in and what his or her role in those programs was.
- Describe the contribution of the nominee to their success. In particular: Emphasize the leadership skills shown by the brand manager and any features of the programs that were innovative, challenging, or that demonstrate analytical or organizational skills.
- Explain how the brand(s) or product(s) marketed benefited patients (increased lifespan, quality of life, etc.).
- If you have evidence of the effectiveness or success of the programs, please provide. Be specific and provide quantitative data wherever possible. Although we realize some information about performance will be proprietary, provide us with the best evidence you can of the programs’ effectiveness.
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