I. JUDGING CRITERIA:
Initiatives will be judged on content, format, success in reaching targeted audience, and overall quality.

II. PLEASE DISPLAY THE FOLLOWING INFORMATION AT THE TOP OF THE APPLICATION STATEMENT:

AWARD CATEGORY: Initiative

TYPE OF INITIATIVE: for example, Product Launch or Unbranded Campaign

NOMINEE: Name or Title of the initiative

LIST OF SUPPLEMENTARY MATERIALS AND MEANS OF TRANSMISSION:
List of all supplementary materials, electronic and non-electronic, to assist the judges in identifying the relevant materials. This is important since without this information on the application the judge has no easy way knowing that there are supplementary materials.

III. INCLUDE THE FOLLOWING INFORMATION IN THE STATEMENT:

1. Describe the goal(s) of the initiative in terms as specific as possible. In addition, identify the target audience. If the goal is a challenging one, explain why.
   
   
2. Describe in detail how the initiative was crafted to meet its goals. In particular, describe in detail the strategy, planning, and execution. Emphasize those elements that were especially challenging or that demonstrate skill or originality. Include the budget of the project.
   
   
3. Present convincing reasons explaining why the initiative was successful relative to its goals and also its cost-effectiveness.