I. JUDGING CRITERIA:
Recognizing the senior healthcare marketer who has transformed the business through leadership, wide-ranging influence, and original contributions.

II. PLEASE DISPLAY THE FOLLOWING INFORMATION AT THE TOP OF THE APPLICATION STATEMENT:

AWARD CATEGORY: Lifetime Achievement Award

NOMINEE: Name of person being nominated for this award

LIST OF SUPPLEMENTARY MATERIALS AND MEANS OF TRANSMISSION:
List of all supplementary materials, electronic and non-electronic, to assist the judges in identifying the relevant materials. This is important since without this information on the application the judge has no easy way knowing that there are supplementary materials.

III. INCLUDE THE FOLLOWING INFORMATION IN THE STATEMENT:

1. Present an overview of the impact on the industry of the nominee’s activities over an entire lifetime.
   
   
2. Please provide evidence of the nominee's effect of these activities on the industry. Be specific and provide quantitative data wherever possible. Although we realize some information about performance will be proprietary, provide us with the best evidence you can of the marketer's influence and effectiveness.